Every store is full of wonder: extravagant murals adorning the walls, bubbly signage to guide you on your journey, and every product boasts its own eccentrically, charming packaging. Simply walking the aisles of the store is like a warm bowl of soup for my designer soul.
I created a plethora of fictitious items for the store (all of which I sincerely wish were real TJ's products)—a frozen heirloom tomato pie, ketchup/mustard fusion chips, branded gummy soda candy, a canned trio of tropical lemonades, and a brand of wine exclusively made in an airplane. Many trips through the stores, reference photographs, and chicken tikka masala brainstorming sessions helped me ideate each product's structure, color palette, and personality. This project was a joy to work on.