I have been lucky to work on a smattering of Honda projects over the past few years. Digital banners, wall posters, point-of-purchase flyers, video, collage, web, and social—you name it, I've had my hand in it.
The limits that a brand like Honda keeps for consistency and safety in the wider public audience has helped me practice thoughtful design. Finding ways to differentiate a piece of marketing material, where a fresh take won't rock the boat (or capsize it completely), has done wonders for my growth as a designer and my ability to approach any brief with an open mind. I’ve been able to elevate each piece I touch with style and energy, while embracing the tone and heart of the brand.
