Yeah, it's blue. It's an ARCO gradient blue set within a modern, hi-tech visual treatment using simple app icons and push notification imagery to show off the ARCO Rewards app's new and improved features. It's being promoted across all ARCO gas station locations throughout the country. What of it?
This POP project had an extensive ideation process, placing Hanna and her friend Piggy on the Walk of Fame, in the Great Outdoors, in outer space, as rockstars, architects, schoolteachers, and dashboard models.
The chosen direction is fun, clean, and modern, but the journey to get there was the real friends we made along the way...
