It's Sam! It's a plane! It's...

two new global routes flying nonstop from Seattle, Washington to Paris, France and Athens, Greece, championed by the Seattle Seahawks quarterback (A.K.A. the God Emperor Quarterback of the United States), Mr. Sam Darnold, himself.

Creative ranged from out-of-home placements across Seattle, the SEA airport, dipping into Portland, and spanning from digital placements to tv and across paid social. Football imagery was also used in tandem with Atmos Rewards credit card placements.

A Menagerie of Messages

Creative tackled the new routes as primary messaging, while also assisting the Atmos Rewards program and its in-flight Starlink wi-fi perk. The "X's and O's" strategic planning visual motif was implemented across all executions to tie it all back to football season.

I learned a lot about Alaska Airlines and hope to fly internationally with them someday, if only for the complimentary charcuterie boards and Salt & Straw ice cream...