South by Southwest—Austin, Texas' own music festival—has exploded in popularity in recent years. As the event has gained traction, it's become apparent that it is not only a music festival, but also a technology conference, a film showcase, a hub for self-starters, trend-setters, and innovators. Culture, as we know it, makes its debut at South by Southwest.
This proposed campaign seeks to reveal to the world just how influential SXSW is and will continue to be in the coming years, and how people can become involved whether or not they are in-person. Executions include the SXSW companion app, print, social, and OOH.